Ferrari Unveils Its First Electric Vehicle, the ‘Luce’, Featuring Jony Ive's Design
The Italian luxury carmaker Ferrari has introduced its inaugural electric vehicle, the ‘Luce’, designed by former Apple designer Jony Ive, priced at €550,000.
Editorial Staff
1 min read
Updated 17 days ago
Ferrari has officially launched its first electric vehicle, named the ‘Luce’. This model is notable for its design, created by Jony Ive, who is known for his work with Apple.
The ‘Luce’ is aimed at attracting a younger demographic to the brand, which has traditionally catered to a more affluent and older customer base.
With a price tag of €550,000, the ‘Luce’ represents Ferrari's entry into the electric vehicle market, marking a significant shift for the iconic luxury brand.